What’s in it for Them!

I have found over the years that it is very easy for sales people to focus too much on themselves, their company and their products.  They are all great, apparently!!Successful sales people although realising  that a good company, good products and even being a great sales person are important these elements are only part of the success that they enjoy.What’s…

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Inbound or Outbound
Overcome your fear

Inbound or Outbound

Over recent years the move to inbound marketing as the default standard for lead generation has led many to believe that there is no longer any need for traditional outbound marketing activities. The Sales 2.0 movement believes that social media, blogs etc are the only real ways to generate the leads that are required to meet sales budgets.  This may…

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Motivation the fuel not the destination
Motivation the Fuel

Motivation the fuel not the destination

Motivation, what is motivation! A little research will show you that the dictionary definition of motivation is “the psychological feature that arouses an organism to action toward a desired goal; the reason for the action; that which gives purpose and direction to behaviour”. Motivation is the fuel to our desires not the route or destination. Most people confuse motivation and…

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Make that Sales call

The telephone is a fantastic invention, be it traditional land line or a modern mobile, the phone allows us to communicate immediately with anyone at anytime when we want to. Brilliant, or is it! From a sales perspective the phone should make life much simpler and more efficient, but for many it does not. Making that call be it prospecting,…

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Get them to Wallow

Finding Problems You may find that it is quite easy in discovery meetings to uncover plenty of issues that you can provide solutions for.  You can get the prospect excited quite easily. In fact when you demonstrate your solution the customer is still keen as you have shown the solution to their problems. You are being Superficial Then it stops. …

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